SAREES & ETHNIC WEAR · SHOPIFY · MYSORE, SINCE 1975

The depth was always there.

Fifty years of Mysore silk, finally navigable online.
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PROJECT SNAPSHOT

The project at a glance.


PLATFORM
Shopify
INDUSTRY
Sarees & Ethnic Wear
SERVICES
Branding
UI Design
Development
LOCATION
Mysore

— 01 · THE BRIEF

An offline name with no online footing.


A label trading in Mysore since 1975, and nothing online that showed it. The catalogue ran deep. The storefront did not. This is the architecture that made the depth navigable.
— 02 · THE IDENTITY

A knot, drawn as a letter.


The monogram is an interlaced knot set inside an A: a weave rendered as a letterform, framed in an oval and dated. It carries a shop that has been trusted in person since 1975 onto a screen, without turning that trust into decoration that slows a buying flow.
— 03 · THE STORE

Catalogue depth is an architecture problem.


Occasion, fabric and fit as first-class paths. The architecture mirrors how regulars already shop the store in person: by event, by weave, by silhouette. Fifty years of inventory became navigable instead of overwhelming.

Two diagrams, one catalogue.


The product taxonomy shows how one SKU carries three facets at once. The information architecture shows where every route leads. Switch between them to see the full model.
product taxonomy. One Wine Red Kanchipuram Silk Saree, carrying the facets Silk, Handloom and Korvai, reachable by fabric, by occasion and by type from the same SKU. PRODUCT TAXONOMY One product. Three ways to reach it. THE PRODUCT Wine Red Kanchipuram Silk Saree Rs. 18,500 · one SKU, three routes in CARRIES THESE FACETS SILK HANDLOOM KORVAI Read straight off the live product page. Korvai is a Kanchipuram joinery technique, not a marketing word. It is why the catalogue can be queried by craft, not only by category. THREE ROUTES, SAME SKU BY FABRIC /collections/banarasi-silk-sarees Kanchipuram · Banarasi · Tissue · Art Silk · Cotton BY OCCASION /collections/wedding Wedding · Bridal · Festive · Office · Daily BY TYPE /collections/all-sarees Saree · Kurti · Lehenga · Dress · Unstitched Layered on top: four price bands (under Rs 2,999 / 3,000–5,999 / 6,000–10,000 / 10,000+). Twelve entry combinations, no duplicated product record behind any of them. DRAWN, NOT CAPTURED Reconstructed from the live collection structure. No screenshot shows this. FIG.15 · PRODUCT TAXONOMY One product. Three ways to reach it. THE PRODUCT Wine Red Kanchipuram Silk Saree Rs. 18,500 · one SKU, three routes in CARRIES THESE FACETS SILK HANDLOOM KORVAI Read straight off the live product page. Korvai is a Kanchipuram joinery technique, not a marketing word. It is why the catalogue can be queried by craft, not only by category. THREE ROUTES, SAME SKU BY FABRIC /collections/banarasi-silk-sarees Kanchipuram · Banarasi · Tissue · Art Silk · Cotton BY OCCASION /collections/wedding Wedding · Bridal · Festive · Office · Daily BY TYPE /collections/all-sarees Saree · Kurti · Lehenga · Dress · Unstitched Layered on top: four price bands (under Rs 2,999 / 3,000–5,999 / 6,000–10,000 / 10,000+). Twelve entry combinations, no duplicated product record behind any of them. DRAWN, NOT CAPTURED Reconstructed from the live collection structure. No screenshot shows this.
information architecture. Home leads to Shop, Journal, About and Cart. Shop opens into three facets, by occasion, by fabric and by fit, which lead to collection, product and checkout.INFORMATION ARCHITECTUREEvery route, mapped before a screen was drawn.DRAWN, NOT CAPTUREDThis diagram does not exist in theAnuradha file. It was reconstructedfrom the built structure.HOMEentrySHOPby occasion, fabric, fitJOURNALeditorialABOUTthe 1975 storyCARTside drawerTHE FACET MODEL · three ways in, one catalogueBY OCCASIONWedding · Festive · Best SellersBY FABRICKanchipuram · Banarasi · Tissue · Art SilkBY FITSaree · Kurti · Lehenga · Dress · UnstitchedCOLLECTIONfiltered grid, facets combinePRODUCTfabric, weave, techniqueCHECKOUTnative ShopifyFacets combine rather than nest. A Wine Red Kanchipuram Silk Saree carries Silk, Handloom and Korvai at once, so it is reachablefrom fabric, from occasion, or from type, without the catalogue being duplicated behind it.FIG.16 · INFORMATION ARCHITECTUREEvery route, mappedbefore a screen was drawn.HOMEentrySHOPby occasion, fabric, fitJOURNALeditorialABOUTthe 1975 storyCARTside drawerTHE FACET MODEL · three ways in, one catalogueBY OCCASIONWedding · Festive · Best SellersBY FABRICKanchipuram · Banarasi · Tissue · Art SilkBY FITSaree · Kurti · Lehenga · Dress · UnstitchedCOLLECTIONfiltered grid, facets combinePRODUCTfabric, weave, techniqueCHECKOUTnative ShopifyFacets combine rather than nest. A Wine RedKanchipuram Silk Saree carries Silk, Handloomand Korvai at once, so it is reachable fromfabric, from occasion, or from type, without thecatalogue being duplicated behind it.DRAWN, NOT CAPTUREDThis diagram does not exist in the Anuradha file.It was reconstructed from the built structure.
— 04 · THE DETAIL


The parts you only notice when they fail.


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THE CLIENT SPEAKS

Catalogue depth is an architecture problem, not a content problem. When a label has fifty years of inventory wisdom, the build's job is to make that wisdom navigable — not to flatten it into a grid.

— From the long-form case study

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NEXT PROJECT

Keep moving. EliteEPM is next.

Three more builds from the studio — different industries, same standard.

ENTERPRISE CONNECTED PLANNING
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EliteEPM website case study by Burgundy, coming soon: abstract blue and orange geometric render
COMING SOON


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