Lighthouse beam over a dark sea in black and white, illustrating ongoing WebOps support by Burgundy
WEBOPS, WEBSITE SUPPORT

Your Website
Keeps Moving

Ongoing content, UX, SEO, performance and development for your website and integrations, with priorities agreed each month.
Send a brief
Book a 30-minute call
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WHY THIS EXISTS

Your business keeps changing after launch. WebOps gives your team ongoing support to update, improve and develop the website as new priorities emerge.


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WHAT'S INCLUDED

Everything Your Website Needs After Launch


UPDATED
01

Content Updates

We update website copy, images, and everyday content as your business, priorities, and requirements change.

02

New Pages & Sections

We design and build new pages and sections as your website, campaigns and business needs continue to grow.

03

UX Improvements

We improve key journeys and interactions to make your website clearer, smoother and easier for visitors to use.

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04

UI Refinements

We refine layouts and components to keep your website clear, consistent, and aligned as new content is added.

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05

Development & Integrations

We build agreed features and integrations that improve how your website works and connects with other tools.

PRODUCTSNEWNEWUPDATEDUPDATED+ 12 NEW
06

CMS & Product Updates

We update content, products, and website structures as your publishing needs and business requirements change.

07

Performance Optimisation

We review speed and Core Web Vitals to find and address performance issues as your website changes over time.

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08

SEO Improvements

We improve metadata, internal links, and on-page SEO as your website grows and existing content changes.

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09

Analytics & Tracking

We maintain agreed analytics and event tracking so important website actions continue to be measured correctly.

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10

QA & Maintenance

We check key pages, forms, links, and interactions to catch issues as updates and improvements are released.

11

One Request Queue

We keep ongoing requests in one clear queue, so priorities stay organised without starting a new project each time.

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Not included
Complete website redesign or rebuild
Full brand identity projects
Extended content production
Photography and video production
Emergency or 24/7 support
SCOPED SEPARATELY

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PROCESS

A Clear Rhythm, Month After Month

We agree on priorities, work through the available capacity and release completed improvements in a clear monthly cycle.


01
Onboarding
FIRST WEEK
02
WebOps Cycle
EVERY MONTH
W01
W02
W03
W04
W05
W06
W07
W08
W09
W10
W11
W12
01
Request
Stage 1
Share What’s Coming
Add pages, updates, fixes and improvements to one shared list.
02
Prioritise
Stage 2
Decide What Matters First
We agree on what should move forward within the available monthly capacity.
03
Design
Stage 3
Shape the Solution
Work that needs design is resolved before it moves into development.
04
Develop
Stage 4
Build the Update
Approved website changes and integrations are developed and prepared for release.
05
QA
Stage 5
Check the Work
Each update is tested across relevant screens and devices before release.
06
Release
Stage 6
Put It Live
Completed work goes live and the next agreed priority moves forward.
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PRICING

Ongoing work. One monthly commitment.


Monthly fee set in your proposal

WebOps runs for a minimum of six months. We agree the term, monthly capacity and working rhythm before it begins.

The monthly fee and available capacity are agreed around the level of content, design and development support your website needs.

BILLING
Monthly
Invoiced at the start of each month
Scope
Agreed within the available capacity
Outside Scope
Larger projects quoted separately

WebOps covers ongoing website work. Larger builds, migrations and complex functionality receive a separate scope.
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WHO IT'S FOR

For Teams Whose Websites Keep Moving


For
When WebOps makes sense.
01
ONGOING CHANGES
Your Website Changes Often
New pages, campaigns, content and updates are a regular part of how your team works.
02
EXTRA CAPACITY
Your Team Needs Support
You have website priorities ready but need help turning them into finished work.
03
CONTINUOUS IMPROVEMENT
There Is Always a Next Step
Content, UX, SEO and performance need regular attention as the website develops.
04
ONGOING OWNERSHIP
You Want One Team Involved
You want a team that knows the website instead of briefing someone new each time.
01 — 02 / 08
Not for
When another approach fits better.
01
FULL REBUILD
Most of the Website Must Change
If the foundation needs replacing, a focused Build project will be more effective.
02
OCCASIONAL UPDATES
Changes Are Infrequent
If updates rarely arise, a focused project may make more sense than monthly WebOps.
03
GENERAL IT WORK
You Need General IT Support
WebOps covers websites and connected features. General IT needs other support.
04
EMERGENCY SUPPORT
Every Request Is Immediate
WebOps follows agreed priorities and timelines rather than providing emergency coverage.
01 — 02 / 08
Rolling fields with a single tree in black and white, illustrating technology chosen around the website
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TECHNOLOGY

Ongoing Support for the Website You Run

WebOps keeps your website current, useful and easier for your team to operate.
Webflow
For ongoing pages, content, CMS, UX, SEO, performance and development improvements.
Learn more
Shopify
For ongoing storefront, product, campaign, UX, SEO and performance improvements.
Learn more
Custom
For moving to a custom setup with content, structure, SEO and key functionality carefully carried across.
Learn More
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SELECTED WORK

See what we’ve built

01 — 02 / 08
SEE ALL PROJECTS

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Things You’ll Want to Know

What Can WebOps Cover?

WebOps covers content, UX, SEO, performance, development, integrations, AI features and automation within the agreed monthly capacity.

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MORE QUESTIONS

How does WebOps work each month?
You share upcoming requests, we agree on priorities and work through them within the available monthly capacity.

How quickly can you handle a request?
Timing depends on the request and current priorities. We set expectations before each item moves into production.

Can priorities change during the month?
Yes. We review the work already in progress and adjust the remaining priorities where capacity allows.

Do you only support websites Burgundy has built?
No. We can support websites across platforms and custom setups after reviewing their current setup.

What if we need something larger?
We identify work that exceeds the monthly scope and provide a separate project proposal before beginning it.

more questions


THE BURGUNDY AUDIT

Not Sure What Your
Website Needs Next?

Understand what’s working on your website, what
needs attention and where WebOps can help.
Send a brief
Explore the audit