CONNECTED PLANNING & EPM · WEBFLOW · BENGALURU, ANAPLAN PARTNER

Senior depth, finally visible.

A referral-only practice building the site its next chapter — outbound, cold traffic, APAC expansion — actually needs.

05 · THE CLIENT SPEAKS

PROJECT SNAPSHOT

The project at a glance.

PLATFORM

Webflow

INDUSTRY

Enterprise Planning (EPM)

SERVICES

UX/UI Design
Design System

LOCATION

Bengaluru · UAE · Singapore

— 02 · THE LOOK AND FEEL

A prism, not a logo tweak.

The brand was already complete — this was a refresh, not a rebrand. The moodboard’s seed idea, "One Vision. Clear View.", used a faceted glass prism: one source of light, refracted into many colours. That became the whole visual system — Persian Blue as the anchor, a faceted/diamond-cut card language reused across industry cards, stat badges, and the delivery-hub map, gradients standing in for "many facets, one connected model." The crystal treatment isn't borrowed decoration, either — the EliteEPM mark is two intersecting hard-edged hexagons, not a soft cloud icon, so refracted, faceted light is just the logomark's own geometry scaled up into a full system. It also carries the practice's AI story: EliteEPM builds on Claude through MCP, and a cut, crystallised surface reads as precise and elite in a way a rounded, generic AI-blob aesthetic never would.

Photography carries the same idea. Every hero and testimonial image is layered with that crystal geometry refracting through the real photograph rather than sitting beside it, so the brand reads as one continuous surface, not a logo plus stock photos. It's what gives a nine-person practice the visual weight of a firm that's been doing this for decades.

HOVER HERE

— 02 · THE IDENTITY

A knot, drawn as a letter.

The monogram is an interlaced knot set inside an A: a weave rendered as a letterform, framed in an oval and dated. It carries a shop that has been trusted in person since 1975 onto a screen, without turning that trust into decoration that slows a buying flow.

— 03 · THE STORE

Catalogue depth is an architecture problem.

Occasion, fabric and fit as first-class paths. The architecture mirrors how regulars already shop the store in person: by event, by weave, by silhouette. Fifty years of inventory became navigable instead of overwhelming.

1975

Where it began

Anuradha began in Mysore as a family-run saree store built on one principle: fabric comes first. What started as a 50 square foot shop grew through long-term relationships with weaving clusters and an unwavering focus on quality.

1995

Building trust

Two decades in, Anuradha had become part of Mysore's shopping calendar, the store families visited before a wedding, a festival, or a milestone. Trust was built one season at a time, not through advertising.

2010

Building trust

The store's offering grew alongside its customers, sarees, dresses, lehengas, and kurtis, each held to the same fabric-first standard. What began as a saree specialist became a full ethnic wear destination, without diluting what it stood for.

2018

A flagship in Mysore

Anuradha opened its 6,000 square foot flagship store in Mysore, growing from a 50 square foot shop into one of the city's most established ethnic wear destinations. The space made room for a wider offering without changing how each piece was chosen.

2020

A fuller wardrobe

The offering expanded beyond sarees into lehengas, kurtis, dresses, gowns, and unstitched dress material, each new category held to the same fabric-first standard that built the saree business.

2024

Anuradha today

[Replace with the 2024 copy from anuradha.shop]

Two diagrams, one catalogue.

The product taxonomy shows how one SKU carries three facets at once. The information architecture shows where every route leads. Switch between them to see the full model.