Stone viaduct across a gorge in black and white, illustrating a planned website migration by Burgundy
WEBSITE MIGRATION

A New Platform
Without Starting Over

Move to the right technology with your content and products mapped, redirects planned and SEO checked before launch.
SEND A BRIEF
Book a 30-minute call
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WHY THIS EXISTS

Changing platforms should not mean losing valuable content, traffic or search visibility. We plan what moves, what changes and where everything belongs before rebuilding begins.


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WHAT'S INCLUDED

Everything That Moves, Mapped Before It Does


01

Migration Audit

We review your website, content, URLs, SEO, and current setup to understand what needs to move and what should change.

02

Content & URL Mapping

We map pages, products, and URLs to their new locations so everything has a clear place before the migration begins.

03

Redirect Planning

We plan redirects for changed URLs to preserve important links and help protect existing search visibility.

PAGESBLOGPRODUCTSNEW SITE
04

Content Migration

We move agreed pages, articles, products, and media to the new website and make sure everything is in place.

OLDNEWMETA · URLS · SCHEMA
05

SEO Preservation

We carry over metadata, URLs, internal links, and important content to help protect your existing search visibility.

06

Website Rebuild

We rebuild your website using the technology that best fits your business, content, and plans for what comes next.

COLLECTION+ PRODUCT
07

CMS or Product Setup

We structure your content or products, so your team can easily manage, publish, and update them after launch.

SITEFORMSANALYTICSPAYMENTSEMAIL
08

Integrations

We reconnect agreed forms, analytics, payments and essential tools so they work properly on the new website.

09

Migration QA

We test pages, content, links, redirects, forms, and key journeys to catch issues before the new website goes live.

10

Launch & DNS

We manage the final launch, including domains, DNS, and redirects, to move your website to its new setup smoothly.

11

Post-Migration Support

We stay involved for 30 days after launch to resolve issues, make agreed refinements, and support your team.

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Not included
Full brand identity
New photography or video
Extended content production
Unrelated platform or systems work
Ongoing WebOps
SCOPED SEPARATELY

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PROCESS

A Planned Move From Old Platform to New

We map the existing website before rebuilding it, with a clear output and approval at each stage.


01
Plan & Design
STAGE 1
02
Build & Launch
STAGE 2
W01
W02
W03
W04
W05
W06
W07
W08
W09
W10
W11
W12
01
Audit
Stage 1
Understand What Exists
We review the current content, URLs, SEO, integrations and platform setup.
02
Mapping
Stage 2
Plan What Moves
Pages, products, content and redirects are mapped before the new build begins.
03
Design
Stage 3
Improve Where Needed
We adapt the structure and design around what should change and what should remain.
04
Rebuild & Migrate
Stage 4
Make the Move
We build the new website and migrate the approved content and data.
05
QA
Stage 5
Check Before Launch
We test content, links, redirects, forms, integrations and tracking before switching.
06
Launch
Stage 6
Go Live Carefully
We manage DNS, redirects, analytics and final checks as the new website goes live.
07
Launch Support
Stage 7
Watch What Happens Next
We monitor the migration and resolve agreed issues during the 30 days after launch.
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PRICING

Clear Scope, Clear Pricing


$3,000 - $15,000+

The project scope, deliverables, responsibilities and fee are agreed before work begins. Additional requirements are discussed and quoted first.

BILLING
40%
Kick-off
30%
Design sign-off
30%
Launch

Complex integrations and additional functionality are scoped around the project’s requirements.
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WHO IT'S FOR

When Your Current Setup No Longer Fits


For
When a migration makes sense.
01
OUTGROWN PLATFORM
Everyday Work Is Getting Harder
Your current platform makes publishing, selling or managing the website harder than it should be.
02
CONTENT & SEO
You Have Value Worth Keeping
Your content, URLs and search visibility need to be carried carefully into the new website.
03
PATCHWORK SETUP
The Workarounds Keep Growing
Plugins, apps and temporary fixes have made the website difficult to manage and improve.
04
READY TO MOVE
You Want a Planned Migration
You need the content, products, redirects and launch handled as one coordinated project.
01 — 02 / 08
Not for
When another approach fits better.
01
CURRENT PLATFORM
Your current setup works well
If the platform supports your website and team, improving the existing site may make more sense.
02
DESIGN ONLY
You Only Need a Redesign
If the platform works, the website may need stronger content, UX or design rather than migration.
03
EXACT REPLICA
Nothing Should Change
A migration should improve the underlying setup, rather than reproduce every existing limitation.
04
URGENT MIGRATION
It Must Launch Immediately
Proper mapping, redirects, testing and launch checks require enough time to complete carefully.
01 — 02 / 08
Rolling fields with a single tree in black and white, illustrating technology chosen around the website
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TECHNOLOGY

Move to the Technology That Fits What’s Next

We migrate to the right platform or technology, based on how your business publishes, sells and operates.
Webflow
For moving websites to Webflow with content, structure, SEO and key functionality carefully carried across.
Learn more
Shopify
For moving stores to Shopify with products, content, SEO and key functionality carefully carried across.
Learn more
Custom
For moving to a custom setup with content, structure, SEO and key functionality carefully carried across.
Learn More
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SELECTED WORK

The work, in practice

01 — 02 / 08
SEE ALL PROJECTS

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Things You’ll Want to Know

Will My SEO Be Protected During Migration?

We map existing URLs, metadata, internal links and important content before launch, then implement and test the required redirects. Rankings cannot be guaranteed, but the migration is planned to reduce avoidable loss.

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MORE QUESTIONS

How long does a website migration take?
The timeline depends on the number of pages, products, integrations and changes required. We confirm it after reviewing the current website.

Which platforms can you migrate between?
We assess your current setup before planning a move to Webflow, Shopify, Astro, Next.js or a custom implementation.

Can we keep our existing content?
Yes. We review what should move, what needs updating and what can be left behind before migration begins.

What happens to our existing URLs?
We map them to the most relevant new pages and implement redirects where URLs change.

What happens after launch?
We monitor the migration and address agreed issues for 30 days after launch. WebOps can cover ongoing improvements afterwards.

more questions


THE BURGUNDY AUDIT

Before You Migrate,
Know What Must Move.

Understand what’s working on your website, what needs attention and what to fix first.
Send a brief
Explore the audit