The Story Behind Our Digital Studio | Burgundy
Highlights:
- Good websites are rarely the result of one big idea. They come from hundreds of small decisions made well.
- The studio was built around direct ownership. The person you speak to about the project should stay involved in the work from start to launch.
- We stay closely involved through every stage, from early strategy and design to development, testing, and launch.
What if a digital studio was built around the quality of each project instead of the number of projects it could take on?
That question sits behind Burgundy.
Before starting the studio, founder Pranay Jain spent six years delivering more than 50+ Webflow and Shopify projects. The experience taught him a lot about building websites.
But it also showed him what can go wrong.
A project can start with a great brief and still lose its direction. A design can look impressive in Figma and behave very differently once it reaches a real phone. A website can launch successfully and become difficult to manage six months later.
The problem was not always a lack of talent; often, it was a lack of attention.
Burgundy was created to work differently.
Six Years and 50+ Websites Later
Building one website teaches you how to build a website.
Building more than 50+ starts teaching you something else: where websites usually go wrong.
Before Burgundy had a name, Pranay had spent six years working across Webflow and Shopify projects. The studio grew directly from that experience.
And there was one lesson that kept coming back.
Good websites are rarely built around one brilliant idea.
They are built through hundreds of smaller choices: how a page is structured, where a button sits, what happens on mobile, how content is organised, how quickly pages load, and whether the team can actually manage the website afterwards.
Any one of those choices may seem small. Together, they decide whether the website works.
The Problem With Building at Volume
There is nothing inherently wrong with a large agency.
But Burgundy was not created to become one.
When a studio takes on more work, it also needs more layers to manage that work. The person who understands the project at the beginning may not be the person making decisions later.
Context can get passed from one person to another, and small details can get lost.
Sometimes the person who convinced you to hire the agency has very little involvement once the contract is signed. Burgundy was built around a different belief:
The person you hire should be the person building the work.
That belief shapes how the studio operates.
Why We Choose Quality Over Quantity
Good website work needs attention at every stage, including the parts that are not immediately visible.
Long before a page is ready to launch, there are decisions being made about the business, the audience, the structure of the site, and how people will move through it. And once the design is approved, there is still plenty to get right.
That includes:
- Understanding the business and its audience
- Planning the website structure
- Mapping key user journeys
- Designing across mobile and desktop
- Structuring the CMS or product catalogue
- Developing the approved designs
- Improving website performance
- Setting up analytics and tracking
- Testing forms, interactions, browsers, and devices
- Preparing everything for launch
- Checking the website once it is live
At Burgundy, we give each of these stages the attention it deserves. It means staying close to the work, thinking through the details, and making sure quality carries from the first decision all the way through to launch.
That is what quality over quantity means to us.
Why Webflow and Shopify?
Another early decision was not to become a studio that builds on everything.
Burgundy focuses its website work on Webflow and Shopify.
The reason is specialisation.
Webflow is used for B2B companies, service businesses, hospitality brands, and content-heavy websites that need greater control over design and publishing.
Shopify is used for D2C businesses that need a stronger storefront and a commerce setup capable of supporting growth.
Some businesses need both.
What Burgundy does not want to do is recommend a platform simply because the studio happens to sell it.
The platform should follow the purpose of the website.
We Didn't Want Every Problem to End in Redesign
There was another idea Burgundy wanted to challenge. When a website isn't performing well, redesigning it can feel like the obvious answer.
But consider three websites:
These are different problems, and they shouldn't automatically receive the same solution.
That is why a website audit became an important part of Burgundy's offering.
The audit looks across UX, UI, content, SEO, performance, analytics, and conversion before turning the findings into priorities and practical next steps.
Sometimes the answer will be a rebuild and sometimes it won't.
That distinction matters when a business is deciding where to spend its money.
Launch Was Never Meant to Be the Finish Line
Websites do not remain exactly as they were on launch day.
A business adds services. A D2C brand adds products. Marketing needs landing pages. Content gets published. Customer behaviour changes.
Small compromises begin to accumulate. That is why Burgundy's thinking extends beyond launch.
Every build includes 30 days of post-launch support, while ongoing retainers are available for teams that regularly need new pages, UX improvements, development, SEO work, performance improvements, content updates, and maintenance.
The goal isn't simply to launch something impressive. It is to build something worth keeping.
What Burgundy Is Really Building?
Burgundy is a digital studio specialising in Webflow and Shopify. But the reason behind the studio is simpler.
We wanted website projects to have more ownership, more attention, and fewer shortcuts.
Not more meetings. Not more people between the client and the work. And not another redesign just because redesigning sounds easier than finding the real problem.
Burgundy exists for businesses that expect their website to do something useful: build trust, generate leads, support sales, sell products, or help the company grow. That is also why the studio is selective about the projects it takes on.
If your website has an important job to do and you want a studio that stays close to the work from the first decision to the final launch, let's talk about what you're building and whether Burgundy is the right fit.
Build something worth keeping with Burgundy. Book your audit now!
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